Five tips to increase the reach of your blog posts and to extend their life 0

Foto: Pixabay

Source: Pixabay

If you have a blog you know how difficult it is to maintain a good pace of publication, basically because it’s hard to constantly generate content which has interest and gives value to your readers.

Once you have selected the topic (take your time to make this decision), you’ll start to research, to read a lot, to look for different points of view, to search for some examples and so on. By the time you start to write you may already have spent more than two hours. So writing a good post might take up to three hours, without counting the time you spend searching for or actually making audiovisual content to accompany your post.

Foto: Pixabay


The challenges of the Dircom in the digital context 0

This post was originally published on Zyncro Blog.

What is the role of the director of communications or dircom? How does it evolve to adapt to the current context in which social media become more important and budgets become tighter?

Burson-Marsteller & Top Comunicación & RR.PP proposes an analysis in the report The Dircom of the future and the future of the Dircom. If we examine the subject in detail, we see that the main change is that the department of communication stops having a monopoly on the issue of information related with the compan, as explained in Is There a Future for Traditional PR? by Baekdal (excellent website which I recommend you check out). These graphics sum it up quite well:

PR 2.0: 6 principles that remain and 4 new ideas 0

This post was originally published on Zyncro Blog.

There are six principles that any communication manager must obey:

1. Tell the truth.
2. Prove it with action.
3. Listen to the customer.
4. Manage for tomorrow.
5. Conduct PR activities as if the whole company depends on it.
6. Remain calm, patient and good-humored.

In fact, these tips are not mine, they are from Arthur W. Page, who was vice-president of public relations for the American Telegraph and Telephone (AT&T) and contributed to the development of modern public relations. Page was one of the first to join a company as an officer of communications, a usual practice nowadays.