My projects

I work with:

IESE-LOGO-ES_20120523181331 logo-tmb logo poliedric RAMC-logo menarini-logo novartis-logo
logo-UPF_IDEC Logo_OCC-UPF logo-uv


Some of the projects I have recently worked at:

  • Digital and content strategy for RiFF Restaurant.
  • Support on the reorganization of the communication department of TMB, the main public transport operator in the Barcelona metropolitan area. The aim was to adapt the department to the new digital environment and the project included digital skills training for employees.
  • Online reputation audit for the pharmaceutical group Menarini Spain.
  • Social media plan for Serunión, a food service provider for schools, hospitals and companies, in collaboration with the marketing agency Polièdric.

My most recent collaborations writing contents:

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More articles published in the IESE Alumni Magazine (original version written in Spanish, English version available below):


My latest courses:

  • In-company training for the workers of the University of  Valencia to learn how to manage its corporate presence on social media. April-May 2013.
  • Lecturer in the Open University of Catalonia. Courses on Public Relations 2.0 and Digital Communication in the Communication Degree.
  • Lecturer in the Abat Oliba University. Course on digital journalism in the Journalism Degree.
  • Universitat Jaume I de Castelló.  Conference on journalism and entrepreneurship. May 2013.
  • Universitat Rovira i Virgili de Tarragona. Strategic Communication MasterConference on PR 2.0. May 2013.
  • IDEC- Pompeu Fabra University. Course on “PR 2.0″ en the Master of Public Relations.
  • Conference in the Foro de Reputación Corporativa. Interview about how companies can seize the opportunities of Web 2.0. March 2010. Video in Spanish.

  • Seminar about digital reputation, with Magali Benítez, co-author of Visibilidad (Gestión 2000). Escuela de Organización Industrial, EOI. February 2010. Video in Spanish.