Publications


Books

Click on the cover for more information about the book:

Relaciones públicas 2.1 libro-RRPP1-100 facebook-para-dummies_100 redes-sociales1_100 Tic0_num32_100 dilemas-eticos_100 visibilidad_portada1_100 retos-eticos-e-salud_100 blogs-iese_100

 

Blogs

 

Studies and academic papers

  • ¿Son 2.0 las salas de prensa de las empresas del IBEX 35? Study of June 2014.
  • Sueldos y tarifas en medios sociales en España: freelances y agencias. Edition of 20112012 and 2013.
  • “Web 2.0: the origin of the word that has changed the way we understand public relations”. Presentation at the International PR 2013 Conference. Images of public relations, Barcelona, 2-3 July 2013.
  •  “How (Spanish) companies are using social media: a proposal for a qualitative assessment tool”, with Ferran Lalueza (UOC). Presentated at the International PR 2012 Conference.  Social e-xperience, Barcelona, 3-4 July 2012.
  • Co-author of the research study Blogs corporativos: una opción, no una obligación Study conducted in collaboration with Julián Villanueva and Guillermo Armelini, and published by IESE Business School. July 2007. Abstract in English.

 

In the media

Press-clipping with contributions and references in media (most articles are in Spanish):